Prepared for Coach Randy Narciso · AthletIQ Connect / CPI
Five different offers, five landing pages, and a way to stop paying for the people you cannot help. Here is what we found, what we built, and what happens next.
Two things, and together they explain your cost per lead. Neither is a problem with what you sell — both are about what a cold parent meets first.
You asked us to review cpi.athletiqconnect.com, so we did, properly. It is a far better asset than the main domain: College Pathway Intelligence, the Digital Twin, the five-pillar Advantage Score, the probability engine, guaranteed test-score improvement, and a $6,995 one-to-one tier behind a 3× guarantee. That is a real ladder and most of your competitors do not have one.
The problem is not the product. It is that a cold parent has to scroll past an AI decision engine, a twelve-dimension profile grid and three pricing tables before they reach “Book a FREE 1:1 Feedback Session with Coach Randy” — which is the only thing on the page that actually converts a stranger. You are paying Meta to deliver a parent to the top of a platform tour when what they came for is one number about their own child.
That gap is most of your $200–300 lead cost. The five pages below do not replace your site. They are the missing first step in front of it: one promise, one form, one call — and then your platform does what it is good at.
We went through the Meta ad library for this category. Every advertiser still running after months is running the money angle:
Now search the aspiration angle — consultants promising acceptance to good schools. Five ads, none of them real competitors. Parents do not buy the dream. They buy relief from the bill. All five pages below are built on that.
You said the model works and you just need qualified volume. We think three specific things are leaking, in this order.
A Facebook lead form asks nothing and costs the person nothing, so it produces a phone number attached to a stranger. That is why they do not answer. Every page below asks four questions before it will take them, and one of them does the sorting.
Right now a 7th grade parent and a senior parent both reach your calendar. The grade dropdown routes them: 8th–11th straight to booking the one-to-one, seniors to their own shorter session, and 7th grade or already-graduated to the recorded workshop. Nobody is turned away, and nobody unqualified takes a slot.
Half of a Google Meet no-show problem is that booking cost them nothing and nobody reminded them properly. That is a reminder sequence, not a copy problem, and it is the cheapest fix on this list.
Your close. One in one out of the workshop, at $3,000 a month, is not a sales problem. Do not let anyone talk you into changing what already works.
Every one of them ends in the same place: your 1:1 Student Feedback Session — thirty minutes, one to one. What changes is the reason to take it — and in each case it is something specific that can only be handed over on a call. A PDF can be refused. Your own family’s number cannot.
The angle with the most proof behind it. Yorkshire College Planning has run “Cut Your SAI for $100k+ Families: LIVE WORKSHOP” continuously since April — five months is not a test, it is a winner. It also does your qualifying for you: putting the income band in the headline repels everyone below it.
The curiosity angle. A parent cannot look at a college website and work out what they will actually pay, and they know it. This one converts on the promise of a number rather than on fear, which usually means cheaper clicks and slightly colder leads — worth knowing which trade you prefer.
Your own qualifying rule turned into the hook, and the one that maps straight onto CPI: your platform runs 6th to 12th grade and sells on grade-specific milestones, which is exactly what this page hands over. It also makes the case for acting now rather than later — which is the case for hiring you at all.
The hopeful one. Every other page is about a bill; this one is about money coming back. For a family who has already accepted they will get no need-based aid, this is the only page on the list that offers them something — and it is the page your Dream College Probability Engine backs up better than anything else you own.
Not an offer so much as a valve. Seniors are a different business with a different conversation, and right now they land on your calendar and waste the slot. The form now sends them here instead.
The workshop is for the people who are not qualified. A 7th grade parent or one whose student has already graduated cannot be helped by thirty minutes of planning, so they get your evergreen recording instead of a slot. It costs you nothing to serve, and a 7th grade parent who watches it is a 9th grade parent in two years.
This is the one thing we cannot do for you. Every page has a space for what your families say, and it is empty on purpose — we will not write a testimonial and put a parent’s name on it. Send this link to families you have already helped. As they come in, they go on the pages.
Everything is in tools you already run: GoHighLevel for the leads, Google Meet for the calls, Meta for the ads. Each step is written out with the exact menu path — or we do all of it on a screen share while you watch, which is usually faster.
Point the pages at GoHighLevel, make the Google Meet link automatic, connect the ad account, and the one thing only you can do — the reviews.
Open the setup guide →The fastest way to $200 down to something sane is not a better guess. It is two different offers in front of the same audience, and the cost per qualified lead telling us which one is right.